The C1 anthem and logo are known to all football fans who directly relate them to the competition. When it comes to the Women’s Champions League, that’s a different story and the general public does not yet identify a specific logo or anthem. It is for this reason that UEFA decides today to act by distinguishing this competition with a new anthem and a new brand image. This is another step towards overhauling UEFA women’s football that aims to double the reach and value of flagship women’s competitions by 2024.
– UEFA 🇫🇷 (@UEFAcom_fr) May 17, 2021
“The UEFA Women’s Champions League is a competition in its own right, with its own sporting and commercial structure, with its unique character. So why wouldn’t we have a separate anthem and brand for this competition? Football enthusiasts and enthusiasts must identify the UEFA Women’s Champions League, she and they must have benchmarks to identify and become attached to it. I think such a hymn is really important for a big competition in its own right ”, says Nadine Kessler, head of women’s football at UEFA.
The anthem follows the same principles as the world famous men’s Champions League anthem. Recorded by Groot Omroepkoor, the anthem expresses the pride and honor the players will feel when they step onto the pitch ahead of an important meeting between European clubs. “This new anthem represents the start of something new, the new UEFA Women’s Champions League. But it is also representative of the growth of an entire discipline, so it has great significance ”, explains Nadine Kessler.
“The new brand and new anthem, together with the new competition format and new business model, can only help make the UEFA Women’s Champions League a more attractive proposition for our current and potential partners and sponsors in the world. ‘to come up “, reports UEFA Marketing Director Guy-Laurent Epstein. The Women’s Champions League will present a more competitive format from next season, which should allow more visibility to the competition.