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The 2020-2021 Ligue 1 season was brilliant on the pitch with a fight between Lille, Paris Saint-Germain, AS Monaco and Olympique Lyonnais for the title of champion of France. It was also explosive behind the scenes with in particular the fiasco Telefoot. The channel belonging to the Sino-Spanish group Mediapro found itself unable to pay after a few weeks of activity and quickly went out of business. As a firefighter on duty, Canal + recovered the rights until the end of the financial year. Now, it is the allocation of TV rights for the next three seasons that will be decided. Logically, Canal + is negotiating with the Professional Football League for next season. Based on information from The team, the encrypted channel has formulated a first offer of 500 million euros fixed + 60 million bonus with a rise to 600 million euros fixed for the 2023-2024 season. An offer deemed insufficient by the LFP, but Canal + will come back to the charge.
As the French daily explains, bein Sports would be more involved in this issue and an alliance between the two channels could increase the fixed portion of TV rights up to 600 million euros with progressive bonuses over the seasons. Canal + would collect the two best posters of each day while bein Sports would end up with the other meetings. The deal has yet to be found, but it could be announced this Friday. This decision holds French football in suspense since the clubs impatiently await the announcement of the next TV rights to define and anticipate their budget. At the origin of the negotiations for Canal +, the chairman of the board of directors of the Maxime Saada channel was the guest of RMC Sport this Wednesday. The leader of the encrypted channel returned to the current situation and gave an update on the next call for tenders.
Fairly stable TV rights?
First on the reserve, he explained that there was no certainty that Canal + obtain the next Ligue 1 TV rights: “I’ve been with Canal + for 17 years and each time, there is a new one. TPS arrived and we bought them back, then Orange arrived and then beIN Sports. It was a shock and we were reconciled. Then there was RMC Sport and finally Mediapro, but we didn’t see it happen. We saw on the last call for tenders where we did not position ourselves, and there was Amazon. Amazon showed up for Rolland Garros and got the rights. I’m not sure there won’t be Amazon or Discovery. I’m not sure French football will be on Canal + next year. ” Despite everything, it is clear that Canal + will try to reclaim the rights one way or another and Maxime Saada has given some indication of the value of the Ligue 1 product.
“I think we won’t be far from previous cycles. The average was 650 million euros over the last few seasons. It is believed that it will be the same value and the product has even deteriorated. But you can’t saw the branch you’re sitting on. We saved Canal + a billion euros. When we see the losses of Orange, beIN Sports, RMC Sport, it’s a tense subject. I have an interest, like everyone else, for the product to increase in value ” he explained. He then mentioned a possible alliance between Canal + and bein Sports : “Since December, the subject is whether we have to maximize the value of Ligue 1. Canal + alone, it seems complicated. If we must align with the demands of the League, we must increase prices and subscribers will not necessarily be won over as we have seen with Mediapro. The best scenario is Canal + and beIN. ” A strong posture on the part of Canal + while the issue of TV rights keeps clubs on alert.
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