Puma, or the art of betting on good nations

As in every major competition, the equipment manufacturers are also fighting for the title. It is for this reason that they try to support the nations which will give them the most visibility and popularity. If as always, Nike and adidas dominate the debates by representing the countries which act as favorites for the final victory, Puma had a fine nose by betting on more modest nations on paper but which have so far performed very well.

As during Euro 2016 in France, Puma is teaming Italy, Austria, Switzerland and the Czech Republic. Between the two editions, the brand with the leaping feline still lost Slovakia, now equipped by Nike. But even with one nation less in its team, the German brand remains the one that undoubtedly carries out the best operation on its scale since all the nations that it equips are officially qualified for the knockout stages.

Nike and adidas, which are the two behemoths of the market, cannot say the same since several selections they represent have already been eliminated. In view of the group stages, Puma can even allow themselves to dream of an Italian victory, as at the 2006 World Cup. Roberto Mancini’s Nazionale was indeed expected at the turn but it was undoubtedly the most successful team. impressive so far, offering a nice spotlight on Puma jerseys.

The German brand really needed this good publicity in view of the reactions of the supporters when the away jerseys of its nations were released. Unveiled just before the Euro, the second tunics of Italy, Switzerland, Austria and the Czech Republic are almost similar and feature a minimalist design that fans didn’t really appreciate.

Even with jerseys that are not necessarily popular, Puma could ride on the success of its team and see its jersey sales soar since the more the competition advances, the more supporters get involved and show their pride by wearing tunics or other scarves in the colors of their country. You only have to look at the number of French people who still have the jerseys of the 1998 and 2006 World Cups flocked with the name of Zidane to realize that the big courses largely define the sales of jerseys.

Thus, many Italians could fall for a Manuel Locatelli jersey when the Austrians, the Swiss and the Czechs could respectively have fun or please by buying jerseys from David Alaba, Xherdan Shaqiri or Patrik Schick. As a reminder, the Euro 2020 jerseys are available on Foot.fr !