Liverpool given go-ahead to upgrade stadium in £60m plan – originally posted on Sportslens.com
Liverpool have been given the go-ahead to increase their stadium capacity to 61 000, according to Sky Sports.
A £60 million plan by the club to expand their stadium received the approval of the Liverpool City Council on Tuesday morning and the development will mean that the club can increase the capacity of the Anfield Road stand by 7000 seats.
As part of the deal, Liverpool will also develop a new family-friendly zone, hospitality lounge and they will host six annual major non-footballing events.
There is no doubt that the news will be a major boost for the fans of the club and their business model.
The injection of new seats will enhance the stadium experience for the fans and also boost the gate-takings made by the club.
At 61,000 seats, Anfield will be ahead of the Etihad (55,000) and Emirates (60,000), just behind Tottenham (62,000) and West Ham (66,000). The two largest stadiums in England remain Man Utd’s Old Trafford (75,000) and the Wembley Stadium at 90,000 capacity.
Meanwhile, Liverpool are also boosting their business model by making their stadium available to host non-footballing events. The pandemic has had major financial impacts on major football clubs around the world, so much so that it may take years for them to fully recover.
Clubs need to become more innovative and creative in terms of finding ways to boost and generate new revenue streams.
Liverpool are also looking to bolster their squad ahead of the new season as they look to challenge for the league title next season after finishing third in the past season.
They have been linked with RB Leipzig striker Patson Daka who is believed to be keen on joining them.
The Zambian managed to score 34 goals from 42 appearances last season and is definitely a player to keep an eye out for going forward.